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Tag Archives: Whatsapp

WhatsApp Status moves the messaging app towards being a social network

courtesy of WhatsApp

Overnight, the messaging app goliath WhatsApp launched WhatsApp Status, its clone of Snapchat and Instagram’s Stories feature. It will allow WhatsApp users to upload photos, videos and GIFs that last 24hrs, with stickers and text, in a look and feel just like its sister company Instagram. It means that for the first time, WhatsApp with […]

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Brace yourself… adverts are coming to WhatsApp

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If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important. WhatsApp has announced that following new updates to its privacy policy, businesses will be […]

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Create Your Own Personal Emoji With Bitmoji

Battenhall Design Team w/ Aaron's Bitmoji

Snapchat yesterday announced a new integration with Bitmoji, part of Bitstrips, a personalised emoji app which the company bought in March 2016 for a reported $100 million. So what is Bitmoji, how do you use it and what does Battenhall make of it? Created by Toronto-based tech entrepreneur and CEO of Bitstrips, Jacob ‘Ba’ Blackstock, […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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The next 10 years of Facebook: lasers, space and virtual reality

Courtesy of Mark Zuckerberg

In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people […]

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“That app is my life…” How messaging apps are reinventing everything

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“How often are you on Snapchat?” “There’s not a time when I’m not on it. I do it while I watch Netflix, I do it at dinner, and I do it when people around me are being awkward. That app is my life.” Messaging apps are social networks now. We’re not only connecting with each […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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The advent of WhatsApp for brand communications

Battenhall WhatsApp

WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged. While much buzz was made about the dropping of the dollar fee, the advent of new WhatsApp […]

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How messaging apps are reinventing customer care for brands

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If you subscribe to the Battenhall WhatsApp, you will know just how much messaging apps are disrupting brand communications – not just because you’ll be used to receiving from us what you might otherwise have taken from a newsletter or a Twitter trawl, but through the content that we share through it too, that shows […]

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Instagram hits 400m users, WhatsApp passes 900m

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Instagram last night announced that the social network has has reached 400 million global active users, a jump of 100 million this year, posting 80 million photos and videos a day. This comes quickly after we heard just two weeks ago that WhatsApp has now reached 900 million active users globally of the messaging app. The two […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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What Facebook’s new Messenger for Businesses means for brands

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Facebook Messenger is the world’s second biggest messaging app, with 600m active users, behind only WhatsApp with its 700m. Messaging is the place to be right now in social media and brand communications, as this new chart published in The Economist shows so clearly. 3bn people use the top 10 messaging apps collectively, The Economist says. […]

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The Battenhall WhatsApp stats show engagement wins over noise

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Since March 2013 we have been publishing our own analysis and curated news stories covering the social media, digital and mobile comms space over three main channels: this blog, our Twitter account and the Battenhall Monthly email newsletter. Last month we launched a new channel, the Battenhall WhatsApp. We’ve been publishing 2-5 stories daily on this new […]

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Why Facebook’s new user numbers signal a turning point for the social media age

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Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

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Launching the Battenhall WhatsApp

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For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it’s available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed. […]

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WhatsApp hits 700m users and 50bn messages daily overtaking text messaging

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Messaging app WhatsApp’s founder Jan Koum has announced that the service has reached a new high of 700 million users, who are now sending 50 billion messages daily, which is higher than global SMS market. With WhatsApp-ing now bigger than texting, all eyes are on how the messaging app space will evolve this year, and also […]

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WhatsApp introduces ‘message seen’ blue ticks, Facebook launches 1.3bn donate for Ebola buttons

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A host of social media and messaging service providers announced or launched new functions and layouts overnight, including Facebook, WhatsApp and Twitter. Facebook has partnered with organisations to help fight Ebola, meaning every one of the social network’s 1.3bn users is going to see the ‘donate now’ button at the top of their home screen some […]

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The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting

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Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter. Considering the effort it takes to capture (filter!) and […]

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A week of milestones: Facebook hits 1bn mobile users, WhatsApp reaches 500m and LinkedIn 300m

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This week many of the social networks published updates user numbers which are worth taking note of. Perhaps the most interesting is Facebook, which announced stellar financial results this week breaking all expectations and growing in size and usage, in particular on mobile. The social network now boasts 1bn active users just on mobiles. This […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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News media take to WhatsApp and WeChat

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The BBC, which recently trialled its Instagram news service InstaFax, is now trialling further experimental news services to cover the news agenda in India, where the general elections are taking place. BBC India has launched channels on WhatsApp and WeChat, using them for news gathering and content promotion in the region. Due to the popularity […]

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Sina Weibo prepares for IPO

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  Last week’s news of WhatsApp’s purchase for $19bn it seems other social networks are preparing to raise funding for their future. Next up is Sina Weibo – the Chinese social network which is planning to go IPO on the New York Stock exchange later this year with a valuation of up to $7bn – […]

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The $16bn address book: what Facebook’s acquisition of WhatsApp means for brands

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News just out: Facebook has bought WhatsApp for $16bn. The whopping figure is one of the biggest in any sector in history, and shadows any similar acquisitions in the digital and social media world. In fact, WhatsApp has be bought for more than Instagram, Tumblr, YouTube, Flickr, Viber and Yammer were sold for combined, as […]

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One of the first WhatsApp marketing campaigns

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You may have read about the social messaging boom in our previous blog posts and we are slowly but surely seeing brands pick up on the trend in creative ways. It’s not easy integrating WhatsApp into a marketing campaign, so whenever a brand does it and does it well, it catches our eye. Late last […]

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430 million users and 50 billion messages daily: WhatsApp by the numbers

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WhatsApp’s growth continues at pace, as its CEO has announced some new numbers showcasing the size of the popular messaging app. In a talk at DLD in Munich this week, CEO Jan Koum confirmed that WhatsApp now has: 430 million active users 30 million new users in the last month 50 billion messages processed daily […]

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WhatsApp overtakes Facebook for mobile messaging

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As you may have seen if you subscribe to the Battenhall Monthly, we’re all over social messaging trends in 2014 right now. Ovum’s report on this space from last week shows how social messaging apps are the hottest thing right now and are going to explode next year. It’s worth taking a look at their […]

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