This week Vine released its biggest update for iOS to date, introducing various fresh services to the six-second looping video-sharing app in an attempt to fight back against Instagram’s introduction of video last month.
The update includes 15 new channels or ‘Vine genres’ ranging from music and comedy to cats where users can submit videos. Each of these channels has a its own theme and popular feed allowing for a number of different ways to be discovered on Vine, including a section called “On the Rise” highlighting Vine videos going viral on the service.
New capture tools include grid and ghost tools to spice up users’ videos, although unlike Instagram it still lacks editing and filtering features. Other technical updates include a redesigned camera with the function of setting focus and exposure, making it easier for users to frame shots.
Users can now “revine” Vine posts to followers similarly to retweeting a tweet on Twitter and taking a leaf out of Instagram’s book, Vine now allows the ability to create protected accounts only visible to specified users.
The update brings some much-requested features to the app by improving users’ ability to gain followers and get noticed within the app. With Instagram having 130 million users and Vine 13 million, it remains to be seen how this update will compete with Instagram, the battle is on…
You can download the Vine update now for iOS devices from the App Store.