“Dear Old People…” starts this article written by a 16 year old student in The Daily Telegraph. It explains, first had, the difference between digital natives and everyone else when it comes to social media and sharing information online. It’s a must read.
While there is an enormous and growing pool of active users on the biggest social networks such as Facebook, Twitter, Instagram, LinkedIn and so on, the world of ‘anti-social’ media or ‘small social’ as it is also being called is a big area of innovation right now too. The world of social is turning, and a few pieces of news that have emerged this week have caught our eye. Grouped together, they mark an interesting trend worth watching.
First, the above Telegraph feature article by student Sally Parker. “I would just like to let all of you adults in on a little secret. Facebook is dead to us,” she says, explaining why the teen and millennial generations are preferring to hang out on smaller and more private networks.
Next, closely related to this, is the story that made the font pages this week, of a popular Instagrammer who has in part thrown in the towel due to the pressure of living life online. Whilst the backlash to this high profile event has suggested it’s all a bit of a PR stunt, for many I’ve spoken to about this issue, it does seem there is a tide turning.
This article out earlier this week on Buzzfeed is well worth a read, and talks about the rise of ‘small social’, and how sharing content on social media or private messaging apps is cannibalising usage of the larger social networks.
And lastly, it’s worth looking a the innovations now coming from Twitter, which launched the Like (or Heart) button on Tuesday in an attempt to simplify the service and increase engagement amongst users.
Look at all these stories together and there is certainly something to consider here, not just in a single demographic or type of social media, but across the board.