Only half of the things connected to the web are people. The other 50% are ‘things’. This is according to Forbes magazine’s feature: the top 10 strategic technology trends for 2013. Forbes says that by 2020, over 30 billion things will be connected to the web, up from 15 billion just over a year ago, powered by smart sensors and image recognition.
How are brands going to tune into the data and insights given off by the internet of things? The full article is worth a read. It includes trends such as cloud, big data and enterprise apps.
How brands adapt to the burgeoning internet of things will be crucial to their ability to gain customer insights, plan engaging communications campaigns, and gain a competitive edge. This is a theme we will come back to regularly on this blog throughout the year so stay tuned.