Veteran users of Twitter will appreciate the newest update from the publicly-listed social networking company, which focuses in improving it’s DM or direct messaging function. Twitter’s DM service has been showing signs of being on its way out for a long time. DMs were one of Twitter’s original main functions, but have been relegated to second or third tier for a long time now, with little innovation or TLC from Twitter, it’s fair to say.
That has now changed, with Twitter last night launching a new app for iOS and Android which boasts photo-sharing in DMs, a move no doubt triggered by the surge in popularity of private photo-sharing apps such as Snapchat. Social messaging is the hot ticket right now, and Twitter’s userbase will surely appreciate this new lick of paint.
DMs are certainly a core service to the average user, but hugely popular also with high-profile accounts, such as brands and celebrities. The opportunity for brands to evolve how they use DMs in customer service I think is pretty huge, as photo sharing on a private exchange can only make communications faster and more meaningful, not to mention more creative.
One could then of course speculate over the possible future of the DM service on Twitter as a stand-alone app, similar to how Facebook offers its private messaging service to its users. I for one would welcome such a move.
We help build brand engagement, protect reputations and devise cutting edge campaigns that matter in our modern times. We eat, sleep and breathe innovation, and we are here to disrupt the old agency model.
From the blog
- Yahoo signs Mourinho to be Tumblr-posting global football ambassador March 6, 2014
- Social media strategy for healthcare 101 March 5, 2014
- Social data predicts Wolf of Wall St will win at the Oscars March 1, 2014
- Reddit launches new and experimental news format, Liveupdate February 25, 2014
- Sina Weibo prepares for IPO February 25, 2014
- Calling all causes: Battenhall’s birthday present is back to you February 25, 2014
- Data from social media is the must-have brand asset February 25, 2014
- MWC2014: Ericsson and Facebook Innovation Lab February 24, 2014
- Top 5 things we learnt about BuzzFeed February 21, 2014
- LinkedIn unlocks long-form posting privileges February 20, 2014
- The $16bn address book: what Facebook’s acquisition of WhatsApp means for brands February 19, 2014
- Data is the new gold and data centres are the gold mines February 19, 2014
- Social media overtakes Google as top referrer to mainstream media February 18, 2014
- These are the 50 most innovative companies in the world right now February 18, 2014
- Freedom of the press map highlights global differences in media landscape February 17, 2014