Our third annual report on how the FTSE 100 uses Twitter and social media is now available to download. Click here to access the report in full.
With comparable year on year data, we have taken a deeper look than ever before at how some of the world’s biggest brands are operating online, from customer care to tweeting CEOs. This year’s report features interviews and submissions from FTSE 100s, as well as in-depth first hand independent research.
Highlights of the 2014 FTSE 100 social media report:
- 91% of FTSE 100’s are on Twitter. Up 1% on last year and 3% since 2013
- Only 43 of FTSE 100’s on Twitter have verified accounts, up from 37 in 2014 and 22 in 2013
- 2.9m tweets have been generated by FTSE 100’s of which, half a million were posted in the last year
- No more being shy: only 5% tweet less than once per month, down from 10% last year and 19% in 2013
- 49% of the FTSE 100 have more than 10,000 followers, up from 39% last year
- The FTSE 100 list in total has 12,450,256 followers, compared to 6,455,014 last year, an increase of 93%
- 15 companies have fewer than 1,000 followers, down from 20 last year
- The biggest brands on Twitter: Burberry, Sky, ITV, M&S and Tesco
- The smallest followings: Shire, CRH, Meggitt, Weir and Hikma
- Twitter’s most influential brands: Sky, M&S, Easyjet, ITV and Vodafone
- Newest to tweet: Shire started its PLC Twitter feed in August 2015
- Becoming more corporate: several brands including Legal & General, Standard Life and Travis Perkins have created new corporate ‘PLC’ Twitter feeds and are prioritising that over their old brand / customer care Twitter accounts