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FTSE100

Click here to download the 2014 FTSE 100 report in full

Battenhall has launched its second annual report on how the FTSE 100 uses Twitter and social media. As reported in the Financial Times, our 2013 report showed how businesses were still learning the ropes. In 2014 two classes have begun to emerge, which our data and qualitative research exposes. You can download our report here.

Twitter-and-the-FTSE-100-2

Highlights of the 2014 FTSE 100 social media report:

  • 10 companies in the FTSE 100 do not have a Twitter account at all, this is down from 12 in 2013
  • Only 37 companies that are on Twitter have verified Twitter accounts. This is an increase of 10 from last year
  • 6 of the 90 companies on Twitter have never tweeted, down from 8 last year
  • 10 of those that are on Twitter have not tweeted in the last month, down from 19 last year
  • Only 39 companies have more than 10,000 followers, up from 28 last year
  • 20 companies have fewer than 1,000 followers, down from 21 last year
  • The FTSE 100 companies tweeted 1,459,223 times in just the last year
  • The top performers on Twitter are Burberry, ITV, Marks & Spencer and Sainsbury’s
  • The worst performers are Glencore Xstrata, Prudential, BHP Billiton and CRH

Battenhall FTSE 100 report 2014

For any questions about the report, how it was compiled or if you would like to speak to a member of the Battenhall team, email, tweet or call us.