Battenhall’s flagship research project, now in its fourth year, is our annual report on how the FTSE 100 companies use social media, with first hand data, case studies and analysis. The full report is free to download, and available exclusively here. Click to access the Battenhall FTSE 100 Social Media Report in full.
With comparable year on year data, the report looks at how some of the world’s biggest brands are using social media for brand engagement, customer care, reputation management and recruitment. This year’s report features a new section on Snapchat’s use by FTSE 100s, interviews and submissions from the FTSE 100s themselves, as well as in-depth independent research.
Highlights of the 2016 FTSE 100 social media report:
- 13 FTSE 100 companies are now active on Snapchat and 96 on Twitter
- 1 million new tweets have been posted in the last 12 months (28 a day on average)
- There has been a 73% increase in number of ‘top performing’ brands, with over 10,000 followers on Twitter
- There has been a 7% increase in verified Twitter accounts in the last 12 months, but still 50% are not
- Overall, the top performers are Burberry, Sky, ITV, Paddy Power Betfair, Marks & Spencer
- The worst performers are Antofagasta, International Airlines Group, Fresnillo, Glencore, Mondi, CRH, Associated British Foods and Smiths Group
- Only eleven companies have fewer than 1,000 followers, down from fifteen last year