0207 887 2647

9 White Lion St, London, N1 9PD hello@battenhall.net

@battenhall

Blog

Why Facebook’s new user numbers signal a turning point for the social media age

Post Image

Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

Post Tagged with , , ,
Read More

Battenhall shortlisted for Best Small Agency at the PR Moment Awards

Post Image

After a storming end to 2014, picking up Best Small Agency from the UK Social Media Awards, Finalist for Best New Agency at PR Week, and Agency of the Future from the PRCA, we’ve just heard the news that we’ve been shortlisted for Best Small Agency at the PR Moment Awards. This one will be […]

Post Tagged with ,
Read More

Snapchat launches Discover

Post Image

Snapchat has this evening launched its newest feature, Discover, which channels media and brand content through to its 100m users. Snapchat has been used by numerous brands recently, but this new function promises to change how users consume brand content. Here’s what Snapchat has said in its announcement about what Snapchat is planning:  Snapchat Discover […]

Post Tagged with ,
Read More

Launching the Battenhall WhatsApp

Post Image

For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it’s available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed. […]

Post Tagged with ,
Read More

Speaking at #FjordKitchen London on digital disruption and the Real World Web

Post Image

This week I’ll be heading over to the upcoming Fjord Kitchen event in London to talk about digital disruption coming from the Real World Web and the Internet of Things, and what brands should be doing now in preparation for what’s ahead. Fjord, part of Accenture Interactive, puts on some immense events, and the Fjord […]

Read More

Facebook at Work launches to help employee communications

Post Image

The press is beginning to report that Facebook at Work has now been launched, albeit to a select group of companies as a test. Expected to be used as alternative to messaging and information sharing systems such as Yammer, Dropbox, Google Hangouts, Skype and so on, the service will benefit from being part of Facebook’s […]

Post Tagged with , ,
Read More

WhatsApp hits 700m users and 50bn messages daily overtaking text messaging

Post Image

Messaging app WhatsApp’s founder Jan Koum has announced that the service has reached a new high of 700 million users, who are now sending 50 billion messages daily, which is higher than global SMS market. With WhatsApp-ing now bigger than texting, all eyes are on how the messaging app space will evolve this year, and also […]

Post Tagged with , , , , ,
Read More

In numbers: why brands need to start taking Snapchat seriously

Post Image

Every month at Battenhall we take a look at user stats of major players as well as the next big thing in the world of social media, reporting our findings in The Battenhall Monthly. Times (and figures) are a’changing as in the last few months of 2014, we saw Instagram trump Twitter with a whopping 300 […]

Read More

LinkedIn expands long form blogging to most of its users

Post Image

LinkedIn has announced that it has rolled out its long form blogging platform to 130 million extra users of the social network. Previously only 100 million of LinkedIn’s users could blog, mostly in the US, and the social network has a total of 332 million users, so now just over two-thirds of users will either […]

Post Tagged with , ,
Read More

The Financial Times looks at how brands are riding the social influencer wave

Post Image

Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

Read More

“I am Elon Musk, CEO/CTO of a rocket company, AMA!” Why Elon Musk’s Reddit AMA is such great PR

Post Image

Last night the megastar inventor and entrepreneur Elon Musk, founder of Tesla, SpaceX and co-founder of PayPal, took to Reddit to run an AMA – the open Q&A that is increasingly being used by company spokespeople as an essential part of the PR toolkit. Today SpaceX is launching Falcon9 at Cape Canaveral, which is why Elon […]

Post Tagged with , , ,
Read More

Global Social Network and Messaging App user numbers: December 2014

Post Image

Here at Battenhall we review the world’s top social media and social messaging apps every month, and we publish this data in our publication the Battenhall Monthly. We thought we would do a special end of year review, with Instagram having just hit 300 million users, overtaking Twitter in the process, this is the most […]

Read More

Battenhall’s 2014 in review

Post Image

This month brings to an end Battenhall’s first full year in business. We opened for business in Spring 2013, our mission being to bring a new kind of communications agency offering to the market, and our aim is to be the next great agency. In 2014 we saw our team grow to 21 people and establish […]

Read More

Just how super is SUPER?

screencapture-www-super-me

This month, a new social network called ‘SUPER’ launched, created by Biz Stone, co-founder of Twitter, Inc and also helped to create and launch Xanga, Odeo, The Obvious Corporation and Medium. In 2013, Biz Stone launched Jelly – a visual app that focused on users asking and answering questions. Whilst the app received quite a bit […]

Read More

Who are these 300m people on Insta? Instagram overtakes Twitter and launches verified accounts

Post Image

Instagram has overnight announced that it has surpassed the 300 million user milestone. This means it has overtaken Twitter which has seen slowing growth and a total of 284 million users, which is some feat. The service has experienced an amazing 2014, winning the admiration from a new mainstream userbase and becoming a front runner […]

Post Tagged with , ,
Read More

New UK laws unveiled to criminalise social media trolling

Post Image

New social media law guidelines have been set out by Scotland’s The Crown Office, unveiled today, in the effort to protect internet users from trolling. The new clampdown effectively means it is now illegal to say on social media what it would be illegal to say in the street. The Crown Office has said there […]

Post Tagged with ,
Read More

The Influence of Social Media in Modern Politics in the UK

Screen Shot 2014-12-01 at 17.04.38

Until recently many have underestimated the power of social media in politics. However two recent events have demonstrated the importance of it. Many political campaigners may take the traditional view that social media cannot influence the reputations and success of politicians, however more and more politicians are beginning to establish themselves on social media platforms. […]

Post Tagged with ,
Read More

YouTubers: brand endorsement crack down by ASA

maxresdefault

We recently blogged about the rise of YouTube celebrities and for years now brands have been tapping into their highly engaged audiences through brand endorsements. The influence of these YouTubers has been picked up by the media this year, uncovering that YouTubers can earn in the region of £100k in return for a day of product […]

Post Tagged with , , ,
Read More

The social media food porn effect

10389984_10152380928647303_5092321006204704786_n

Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

Read More

Battenhall’s social data insights in today’s Guardian

Post Image

Battenhall social media data analysis was used on page 9 of today’s Guardian newspaper coverage of the twitterstorm that has taken hold of the UK, when MP Emily Thornberry tweeted something that would end with her ultimately losing her job as a Labour frontbencher. Thornberry tweeted showing a picture of a house in Rochester with […]

Post Tagged with , , ,
Read More

New Social Network ‘This’ launches

Screen Shot 2014-11-21 at 15.17.57

Whilst many social networks are self-proclaimed ‘Facebook killers‘, few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named ‘This‘ launched, and whilst it doesn’t claim to be a Facebook killer, it might just give the social network some […]

Read More

Changes are afoot at Facebook… again!

Post Image

Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues – a potential rival […]

Read More

Future social media trends in healthcare: #AHCM2014 keynote

Post Image

This morning I attended the Association for Healthcare Communications and Marketing‘s annual conference in Leeds to deliver their keynote talk, on social media trends in 2015. As a judge for the industry association’s annual awards, for a second year, and having just delivered this talk to a room packed with enthused, engaged and innovative communications […]

Read More

Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

Post Image

Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter The Guardian, CNET reporting about it, and

Read More

Kardashian vs Comet: Did Kim’s bum break the internet?

kim paper cover

Kim Kardashian’s bum featured on the front page of Paper’s latest issue with the headline ‘Break the internet Kim Kardashian’. The cover caused a ruckus on social media – her bum trended on Twitter with blanket media coverage but did Kim’s bum break the internet as intended? We crunched the numbers to see whether Kim’s bum […]

Read More

2014 Christmas adverts, on social media

John-Lewis-Monty-Mabel-218649

Last week, Halloween came to a close and social media went crazy over 2014’s Christmas adverts with John Lewis, Coca Cola, Marks and Spencer, Boots, Tesco, Debenhams, Mulberry and Aldi  all revealing their much anticipated adverts. Hearts melted and grinches grumbled. Whether you love or hate Christmas adverts, you won’t have missed the buzz on your social streams. The […]

Read More

WhatsApp introduces ‘message seen’ blue ticks, Facebook launches 1.3bn donate for Ebola buttons

Post Image

A host of social media and messaging service providers announced or launched new functions and layouts overnight, including Facebook, WhatsApp and Twitter. Facebook has partnered with organisations to help fight Ebola, meaning every one of the social network’s 1.3bn users is going to see the ‘donate now’ button at the top of their home screen some […]

Read More

Google Inbox: The future of emails?

Post Image

Last week, Google announced its latest offering, Inbox, a free email app that aims to better organise emails and is “designed to focus on what really matters”. Dealing with emails at work can be tedious and distract us from accomplishing important tasks, and Google Inbox aims to reduce the amount of time we spend sorting out our inboxes. […]

Read More

Best small agency in the UK

Post Image

We’re thrilled to break the news that we were awarded Best Small Agency last night at the UK Social Media Awards. It’s awards season right now, and last week we were finalists in the PR Week Awards too, for best new agency, and last month we were chosen as a PRCA ‘Agency of the Future’. We […]

Read More

FireChat hits over 1m users & what this means for Internet globally

Post Image

In the last week alone, there were over 300,000 downloads of the FireChat app, which saw it become the number one app in the App Store and Google Play. There were between 12,000 to 20,000 simultaneous users within the messaging platform and a whopping 2,800,000 chat sessions. The average duration per chat session was 3 […]

Read More