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Blog

10 must-have IFTTT recipes for social media managers

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Last night the news came out that one of the web’s best kept secrets, IFTTT (If This Then That), landed $30m of funding to turbo charge its recipe book for the social web. If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by […]

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Instagram launches new time lapse video app Hyperlapse

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Instagram is the only one of the big social networks not to have spun off a new stand-alone app to date. Well today’s the day, as Instagram has launched Hyperlapse, an app that allows you to create time lapse videos with the kind of quality that you’d only normally be able to achieve with specialist […]

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YouTube’s new Music Key service launches as direct competitor to Spotify

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Google has announced recently that it’s developing a new service that will take the services of Google Play Music and combine it with the size and power of Youtube to form the new Youtube Music Key. This premium service, for which we are still awaiting a release date, will charge a similar price to the […]

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Instagram adds new marketing tools for account data insights and ads

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Last night Instagram announced on its blog a raft of new tools to encourage businesses to take it more seriously as a brand marketing social network. These include Account Insights, which gives you data on your Instagram account the way Facebook and Twitter does, Ad Insights, which is similar but for ad campaigns on Instagram, and Ad […]

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A world beyond apps, from two different perspectives

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This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a […]

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Twitter launches data visualisation tool #EverydayMoments

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Twitter has recently launched a new data visualisation tool called Everyday Moments. The tool can be used to look at what people in the UK are tweeting about based on topic, region and time of day. The beta version of the tool is now live and demonstrates the ways in which people share updates and […]

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Facebook now tells us when ads lead to purchases

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Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device. With this new report, Facebook hopes advertisers will now be able […]

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Yo takes on Twitter with new sharing features

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News overnight from San Francisco is that the new social network Yo has added features that allow users to share links and social media content. Yo launched in June, allowing users simply to send alerts to their friends – the word Yo – but with a large user base, we think that the new features […]

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5 graphs worth reading: the social media sections in Ofcom’s new UK media and comms report

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Ofcom’s 11th annual Communications Market Report was released this morning, looking at media consumption and communications trends across the UK. These fresh stats are well-worth a read, and we’ve gone through them all to flag up the key findings for you. Section 4 of the report is about the web and internet. You can view […]

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How Buzzfeed is disrupting the media model with new hires and ways of working

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The rise and rise of Buzzfeed as an online media outlet ceases to give pause for breath. Recent data shows that its expansion in audience size, viral spread and as a company (ie people) is outstripping most media on the planet. The below graph from earlier in the year shows a bit of a comparison, […]

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Imoji App for iPhone turns your selfies into stickers

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We’re all rather fond of the humble emoji but I think it’s fair to say that we’ve all been crying out for something a little less ‘clipart’ and a lot more fun and well, personal when it comes to stickers to use in our messages. The Battenhall team are huge fans of memes and gifs […]

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Facebook fights Twitter with Mentions and influencers

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Facebook has launched its newest stand-alone app, this time a niche one, aimed only at high profile, verified influencers. The app, Mentions, is intended to make it easier for ‘actors, athletes, musicians and other influencers’ to manage their Facebook experience, including advanced tools for posting content and engaging with large numbers of fans. Users of the […]

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Tracking Transience: a project tracking ALL the things

Gotta love Ted Talks for continuing to ask questions worth asking, in this instance: how much are you prepared to reveal online? We first came across Hasan Elahi’s Tracking Transience project on the Ted stage, where he explained how the self-surveillance project has for over a decade allowed the FBI — and the public — to monitor […]

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Battenhall shortlisted for PR Week New Consultancy of the Year

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This afternoon we received the news that our first award entry, for the PR Week Awards this October, has seen us shortlisted for New Consultancy of the Year. We’re all a bit like THIS. And this. Oh, and this. We’re quite young still, only just having turned one year old as an agency, and we can […]

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One year in, how Battenhall’s focus on the 80/20 rule and innovation is working

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This week I read these two articles on the same day with great interest: Company limits bathroom breaks to 6mins a day (sparking protests) The psychology of side projects: how creative hobbies improve our performance at everything Over the last couple of weeks I have found myself presenting Battenhall’s business model and our way of […]

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Response to Facebook’s mood measuring experiment asks users to leave for 99 days

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A Dutch movement has started called ’99 Days of Freedom’ in response to Facebook’s recent experiment in how its changes in the News Feed content can effect users’ moods. 99 Days is an experiment to see what impact there could be on our moods if we left the social network altogether, and already in the […]

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SnapChat experiments with collaborative timelines, again

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Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

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Battenhallers out and about this week

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Last night our account director supreme Steph Bennett was invited to speak at the ’300 seconds’ event about #BattenVEDA – A vlogger community for YouTube’s VEDA challenge to vlog every day in April / August. The event took place at the European headquarters of Yammer and Steph wowed the audience on the topic of vlogging […]

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Register for #BattenVEDA | Vlog Every Day in August

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Earlier this year we started #BattenVEDA - a community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August. Connecting experienced and new vloggers through a calendar of daily prompts and weekly Twitter chats, we built a network of people around the world that shared a love of vlogging. We also posted vlogging tips and tricks on the Battenhall […]

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Why Facebook’s mood manipulation experiments are only the beginning

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Facebook’s well-documented experiment in mood manipulation has certainly lit up the internet and the world’s press this week. According to popular video games site Kill Screen however, this is only the beginning. As you may remember, Facebook has ambitions to go beyond the status update and tagged photo; they want to immerse us with 3D […]

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Twitter trials buy now button and acquires Tap Commerce for $100m

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Twitter has stepped up its game, last night spending $100m acquiring Tap Commerce, a company that uses technology that can target Twitter users with ads inside tweets. This potentially heralds a future of in-tweet commerce, something consumer brands will be interested to explore. This is linked to other news also out last night that Twitter […]

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How Firechat is rolling out off the grid messaging across mobile platforms

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Messaging is the new social networking. And Firechat is the new innovation on the block, having recently launched with a way of connecting mobile users ‘off the grid’ – ie without using either cellular or internet connection. Firechat allows users to anonymously chat with each other using Apple’s ‘off the grid mesh network’. It has seen […]

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How engaging teens on social media needs an understanding of the real reason Facebook is uncool

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If you are working on brand communications in a role where understanding teen media consumption is important, then this article on Fast Company is a must-read.   Many think that the reason Facebook is seen as uncool and ‘dead’ amongst teens is that parents like using Facebook, so teens don’t. The truth, it seems, is in […]

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10 trends shaping the future internet of things

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If you are looking for a crib sheet on how to get the most out of the future trends surrounding the internet of things, you could do far worse than spend 20 mins reading PSFK’s newest report. The paper, titled: Real World Web – Living with the internet of things, looks at the 10 trends around how digital […]

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Battenhall’s view of the future of PR – CIPR North conference keynote and slides

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Today the CIPR hosted its annual conference the north of England. The theme was the digital PR landscape, and kicked off with CIPR president Stephen Waddington of Ketchum. His speech opening proceedings focused on the changing face of the CIPR and how digital is reshaping things. I was honoured to be asked to speak after […]

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Sony enters the streaming media market with PlayStation TV

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For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind. However the current state of […]

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Calling all interns: Battenhall launches internship programme

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We can’t quite believe that it’s been over a year since we launched Battenhall, and seeing the team grow so fast has been amazing. We’ve been planning this move for a while, so are super excited to announce we’re kickstarting our internship programme today. We’re looking for the best of the best to join us in […]

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President Obama live Tumblr Q&A

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There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr – the microblogging platform. The subject matter all the more relevant for Tumblr’s core audience of teens and college students: education and college cost, value and affordability. The Q&A, held on The Official White House […]

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We spend more time on social media than anything else online says new GfK / IAB data

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New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year. The results are a stark illustration of the importance of social media in the […]

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How to draft the perfect first tweet, CIA style (and 9 other epic first tweets)

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Last week the CIA posted its first ever tweet. And it was brilliant: The tweet has been shared almost half a million times – 277k retweets and 166k favourites. There’s a level of humour in there you might not expect from the CIA, which has no doubt helped. And the whole NSA issue has propelled […]

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