0207 887 2212

9 White Lion St, London, N1 9PD hello@battenhall.net

@battenhall

Blog

Tracking Transience: a project tracking ALL the things

Gotta love Ted Talks for continuing to ask questions worth asking, in this instance: how much are you prepared to reveal online? We first came across Hasan Elahi’s Tracking Transience project on the Ted stage, where he explained how the self-surveillance project has for over a decade allowed the FBI — and the public — to monitor […]

Read More

Battenhall shortlisted for PR Week New Consultancy of the Year

Post Image

This afternoon we received the news that our first award entry, for the PR Week Awards this October, has seen us shortlisted for New Consultancy of the Year. We’re all a bit like THIS. And this. Oh, and this. We’re quite young still, only just having turned one year old as an agency, and we can […]

Read More

One year in, how Battenhall’s focus on the 80/20 rule and innovation is working

Post Image

This week I read these two articles on the same day with great interest: Company limits bathroom breaks to 6mins a day (sparking protests) The psychology of side projects: how creative hobbies improve our performance at everything Over the last couple of weeks I have found myself presenting Battenhall’s business model and our way of […]

Post Tagged with , ,
Read More

Response to Facebook’s mood measuring experiment asks users to leave for 99 days

Post Image

A Dutch movement has started called ’99 Days of Freedom’ in response to Facebook’s recent experiment in how its changes in the News Feed content can effect users’ moods. 99 Days is an experiment to see what impact there could be on our moods if we left the social network altogether, and already in the […]

Post Tagged with ,
Read More

SnapChat experiments with collaborative timelines, again

Post Image

Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

Post Tagged with , , ,
Read More

Battenhallers out and about this week

Post Image

Last night our account director supreme Steph Bennett was invited to speak at the ’300 seconds’ event about #BattenVEDA – A vlogger community for YouTube’s VEDA challenge to vlog every day in April / August. The event took place at the European headquarters of Yammer and Steph wowed the audience on the topic of vlogging […]

Post Tagged with , ,
Read More

Register for #BattenVEDA | Vlog Every Day in August

BattenVEDA_Centered_Black

Earlier this year we started #BattenVEDA - a community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August. Connecting experienced and new vloggers through a calendar of daily prompts and weekly Twitter chats, we built a network of people around the world that shared a love of vlogging. We also posted vlogging tips and tricks on the Battenhall […]

Read More

Why Facebook’s mood manipulation experiments are only the beginning

Post Image

Facebook’s well-documented experiment in mood manipulation has certainly lit up the internet and the world’s press this week. According to popular video games site Kill Screen however, this is only the beginning. As you may remember, Facebook has ambitions to go beyond the status update and tagged photo; they want to immerse us with 3D […]

Read More

Twitter trials buy now button and acquires Tap Commerce for $100m

Post Image

Twitter has stepped up its game, last night spending $100m acquiring Tap Commerce, a company that uses technology that can target Twitter users with ads inside tweets. This potentially heralds a future of in-tweet commerce, something consumer brands will be interested to explore. This is linked to other news also out last night that Twitter […]

Read More

How Firechat is rolling out off the grid messaging across mobile platforms

Post Image

Messaging is the new social networking. And Firechat is the new innovation on the block, having recently launched with a way of connecting mobile users ‘off the grid’ – ie without using either cellular or internet connection. Firechat allows users to anonymously chat with each other using Apple’s ‘off the grid mesh network’. It has seen […]

Post Tagged with , ,
Read More

How engaging teens on social media needs an understanding of the real reason Facebook is uncool

Post Image

If you are working on brand communications in a role where understanding teen media consumption is important, then this article on Fast Company is a must-read.   Many think that the reason Facebook is seen as uncool and ‘dead’ amongst teens is that parents like using Facebook, so teens don’t. The truth, it seems, is in […]

Post Tagged with , , , ,
Read More

10 trends shaping the future internet of things

Post Image

If you are looking for a crib sheet on how to get the most out of the future trends surrounding the internet of things, you could do far worse than spend 20 mins reading PSFK’s newest report. The paper, titled: Real World Web – Living with the internet of things, looks at the 10 trends around how digital […]

Post Tagged with , ,
Read More

Battenhall’s view of the future of PR – CIPR North conference keynote and slides

Post Image

Today the CIPR hosted its annual conference the north of England. The theme was the digital PR landscape, and kicked off with CIPR president Stephen Waddington of Ketchum. His speech opening proceedings focused on the changing face of the CIPR and how digital is reshaping things. I was honoured to be asked to speak after […]

Post Tagged with , ,
Read More

Sony enters the streaming media market with PlayStation TV

Post Image

For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind. However the current state of […]

Post Tagged with , , , , ,
Read More

Calling all interns: Battenhall launches internship programme

Post Image

We can’t quite believe that it’s been over a year since we launched Battenhall, and seeing the team grow so fast has been amazing. We’ve been planning this move for a while, so are super excited to announce we’re kickstarting our internship programme today. We’re looking for the best of the best to join us in […]

Post Tagged with ,
Read More

President Obama live Tumblr Q&A

Screen Shot 2014-06-10 at 21.01.28

There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr – the microblogging platform. The subject matter all the more relevant for Tumblr’s core audience of teens and college students: education and college cost, value and affordability. The Q&A, held on The Official White House […]

Read More

We spend more time on social media than anything else online says new GfK / IAB data

Post Image

New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year. The results are a stark illustration of the importance of social media in the […]

Post Tagged with , , , ,
Read More

How to draft the perfect first tweet, CIA style (and 9 other epic first tweets)

Post Image

Last week the CIA posted its first ever tweet. And it was brilliant: The tweet has been shared almost half a million times – 277k retweets and 166k favourites. There’s a level of humour in there you might not expect from the CIA, which has no doubt helped. And the whole NSA issue has propelled […]

Post Tagged with ,
Read More

Couples saying ‘I do’ to the social media prenup

photo 3

In the social media economy, relationships have always been a point of contention, “are you Facebook serious?” being the key teenage question thrown around in class. Now social media has matured, posting photos of your friends on Facebook more often than not requires approval and according to ABC news now couples are even signing social media […]

Read More

What the new Mary Meeker Internet Trends report means for social media marketing

Post Image

Followers of internet trends have been wading through the big annual event that is the release of the Mary Meeker ‘state of the internet’ trends report. The report is available in full below on Slideshare, in all its 164-page glory and has been read just shy of a million times already, in just over one […]

Read More

How your digital health and digital home are about to go Apple-mainstream

Post Image

Apple has announced that it will release two new major additions to its iOS software this autumn. Called HealthKit and HomeKit, they will arrive with iOS in September 2014 and will herald a new era of mainstream Digital Health and Digital Home / Internet of things control. I have been a follower of the quantified self […]

Read More

PR Week asks Battenhall: Hit or Miss on Heinzgate?

Post Image

  This week I was asked to deliver PR Week’s Hit or Miss. The topic was the Heinz brand-jacking, where a Twitter veteran of five years and 37,000 tweets started imitating the baked beans company online and subsequently got his account suspended following a tough response from Twitter and the brand police. What happened could […]

Post Tagged with ,
Read More

Twitter takes over The European Elections 2014

Post Image

  Labour? Conservative? UKIP? Green Party? Those are just some of the parties the electorate can choose to vote for in the European Parliament elections happening today. As we live in the social media economy, people have taken to twitter to express what they make of the whole election and some haven’t held back. One BBC journalist […]

Post Tagged with , ,
Read More

A wrap up: BBC’s experiment on WhatsApp and WeChat

Post Image

You may have seen our blog post last month on news media taking to messaging apps, with the BBC pioneering this during its coverage of the Indian elections. Today, the experiment has ended and we received the above message from BBC News on WhatsApp, telling us that the BBC News India election service had come […]

Read More

How digital is transforming business in the social media age

Post Image

The newest piece of research out from McKinsey looks at how CEOs can address the strategic challenges brought about by the ‘digital revolution’ going on right now. The consultancy firm’s graphic, below, shows the importance of being an early adopter, so as to be able to spot digital trends that will go beyond the tipping […]

Post Tagged with , ,
Read More

Twitter freshens up its service

Screen Shot 2014-05-16 at 15.04.29

In response to all-time low user growth figures, Twitter has been busy experimenting and introducing new features. In a recent Bloomberg interview CEO Dick Costolo spoke about the future of Twitter and his aim to create a more visually engaging network while making it easier for newcomers to use. The most recent feature announcement is the Twitter mute button […]

Post Tagged with , ,
Read More

The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting

Post Image

Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter. Considering the effort it takes to capture (filter!) and […]

Read More

Roy Hodgson picks his England Squad. How did fans react on social media?

england-away-football-kit-world-cup-2014

For any supporter of England’s football team, there are two important factors that help predict England’s chances of football glory in the World Cup. Firstly, it’s what group England will draw in the World Cup and secondly it’s what squad the manager will take to the World Cup. Already knowing the answer to the former, […]

Post Tagged with , ,
Read More

Internet of Things in action with LG’s HomeChat

Post Image

You may have noticed from previous blog posts that the team here at Battenhall have a sweet spot for the Internet of Things and the endless possibilities this development brings. The most recent news that got us quite excited is that of LG launching fridges, washers and cookers that chat. As reported by the BBC, the […]

Read More

A new shopping experience from Amazon and Twitter

Amazon Cart

News broke yesterday that Amazon and Twitter have joined up to provide a brand new shopping service, all within the cosy confines of your Twitter feed. In the latest venture to drive ecommerce and social media closer together, consumers can now simply tweet a product in to their Amazon basket using #AmazonBasket. If you’re interested […]

Post Tagged with , , ,
Read More