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Best small agency in the UK

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We’re thrilled to break the news that we were awarded Best Small Agency last night at the UK Social Media Awards. It’s awards season right now, and last week we were finalists in the PR Week Awards too, for best new agency, and last month we were chosen as a PRCA ‘Agency of the Future’. We […]

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FireChat hits over 1m users & what this means for Internet globally

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In the last week alone, there were over 300,000 downloads of the FireChat app, which saw it become the number one app in the App Store and Google Play. There were between 12,000 to 20,000 simultaneous users within the messaging platform and a whopping 2,800,000 chat sessions. The average duration per chat session was 3 […]

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New research by Ofcom shows social media usage of children and parents

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Ofcom has released new statistics on media consumption amongst children and parents. The report is vast and contains hundreds of pages of data, but the social media research in particular is useful. The findings show that 70% of children aged 12-15 in the UK who go online have a social media profile, and that figure […]

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Battenhall named PRCA agency of the future

Battenhall PR Agency of the Future

We’re delighted to end a big week at Battenhall with the news that Battenhall has been named one of the PRCA’s five future agencies in the industry body’s ‘PR Agency of the Future’ initiative. Announced today at the PRCA’s annual conference in London, the initiative launch was marked with a set of videos profiling the […]

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Internet goes wild for Ello launch

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At about 10pm last night the internet was reverberating with word of a new social network. Ello was causing mass excitement as hundreds of people faithfully shared the headline ‘the invite-only social network Facebook users are ‘fleeing’ to’. Interestingly we also saw a lot of skepticism just two hours in to launch. Some wrote it off as another […]

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Some Battenhall news – awards and events and reports, oh my!

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Battenhall is just one year old still, but this week has been a busy one and we’ve had some amazing news to share which the team here have all worked incredibly hard on and which together form a bit of a milestone for us as a consultancy. One big report We unveiled our second annual […]

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Battenhall launches 2014 FTSE 100 social media report

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This morning we are launching our second annual report looking at how the FTSE 100 companies use Twitter and social media. The research, published to mark the launch of Social Media Week, shows a widening gulf appearing between the social media haves and the have-nots, with some brands streaking ahead and others stagnating or getting […]

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The UK YouTubers power list

Zoella

There’s a new breed of digital content producers on YouTube who have amassed fan bases bigger than some of the top celebrities and public figures on social media. Zoella has more YouTube subscribers than Demi Lovato, more Twitter followers than David Cameron and more likes than Innocent on Facebook. Top YouTubers have become a new […]

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New venue confirmed for Battenhall’s #SMW2014 trends briefing

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Next week is Social Media Week London, and we are hosting Battenhall’s social media trends briefing to kick off the week. We originally planned to host the event at Battenhall HQ, but the tickets went like hot cakes and we needed a bigger venue. So we’ll now be hosting it at the Soho Hotel. If you’ve […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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How Apple’s social media strategy with fashion bloggers is taking aim not at the watch, but at the wrist

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Those following brand social media trends will find last night’s launch of the Apple Watch and iPhone 6 of interest, not just for the shiny gadgets that were launched, but for how Apple courted social media influencers from the fashion industry for the first time and in unprecedented numbers. As reported here in Reuters, Apple […]

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Battenhall’s Social Media Week London 2014 event open for registration

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It’s not long until Social Media Week London 2014, which is taking place under three weeks from now, from 22-26 Sept. And not a moment too soon, Battenhall’s breakfast briefing opening up the week on Monday morning of September 22nd has gone live for registrations. You can sign up to attend on the Social Media Week website […]

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Reddit launches AMA app

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Ask Me Anything is the must-have tool in the box for the modern PR practitioner. Your spokesperson for any launch should always do an AMA on Reddit without fail, so what better an app for Reddit to have launched than the AMA companion app. Stand-alone and spin-off apps are coming at us left right and […]

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10 must-have IFTTT recipes for social media managers

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Last night the news came out that one of the web’s best kept secrets, IFTTT (If This Then That), landed $30m of funding to turbo charge its recipe book for the social web. If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by […]

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Instagram launches new time lapse video app Hyperlapse

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Instagram is the only one of the big social networks not to have spun off a new stand-alone app to date. Well today’s the day, as Instagram has launched Hyperlapse, an app that allows you to create time lapse videos with the kind of quality that you’d only normally be able to achieve with specialist […]

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YouTube’s new Music Key service launches as direct competitor to Spotify

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Google has announced recently that it’s developing a new service that will take the services of Google Play Music and combine it with the size and power of Youtube to form the new Youtube Music Key. This premium service, for which we are still awaiting a release date, will charge a similar price to the […]

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Instagram adds new marketing tools for account data insights and ads

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Last night Instagram announced on its blog a raft of new tools to encourage businesses to take it more seriously as a brand marketing social network. These include Account Insights, which gives you data on your Instagram account the way Facebook and Twitter does, Ad Insights, which is similar but for ad campaigns on Instagram, and Ad […]

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A world beyond apps, from two different perspectives

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This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a […]

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Twitter launches data visualisation tool #EverydayMoments

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Twitter has recently launched a new data visualisation tool called Everyday Moments. The tool can be used to look at what people in the UK are tweeting about based on topic, region and time of day. The beta version of the tool is now live and demonstrates the ways in which people share updates and […]

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Facebook now tells us when ads lead to purchases

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Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device. With this new report, Facebook hopes advertisers will now be able […]

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Yo takes on Twitter with new sharing features

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News overnight from San Francisco is that the new social network Yo has added features that allow users to share links and social media content. Yo launched in June, allowing users simply to send alerts to their friends – the word Yo – but with a large user base, we think that the new features […]

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5 graphs worth reading: the social media sections in Ofcom’s new UK media and comms report

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Ofcom’s 11th annual Communications Market Report was released this morning, looking at media consumption and communications trends across the UK. These fresh stats are well-worth a read, and we’ve gone through them all to flag up the key findings for you. Section 4 of the report is about the web and internet. You can view […]

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How Buzzfeed is disrupting the media model with new hires and ways of working

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The rise and rise of Buzzfeed as an online media outlet ceases to give pause for breath. Recent data shows that its expansion in audience size, viral spread and as a company (ie people) is outstripping most media on the planet. The below graph from earlier in the year shows a bit of a comparison, […]

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Imoji App for iPhone turns your selfies into stickers

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We’re all rather fond of the humble emoji but I think it’s fair to say that we’ve all been crying out for something a little less ‘clipart’ and a lot more fun and well, personal when it comes to stickers to use in our messages. The Battenhall team are huge fans of memes and gifs […]

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Facebook fights Twitter with Mentions and influencers

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Facebook has launched its newest stand-alone app, this time a niche one, aimed only at high profile, verified influencers. The app, Mentions, is intended to make it easier for ‘actors, athletes, musicians and other influencers’ to manage their Facebook experience, including advanced tools for posting content and engaging with large numbers of fans. Users of the […]

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Tracking Transience: a project tracking ALL the things

Gotta love Ted Talks for continuing to ask questions worth asking, in this instance: how much are you prepared to reveal online? We first came across Hasan Elahi’s Tracking Transience project on the Ted stage, where he explained how the self-surveillance project has for over a decade allowed the FBI — and the public — to monitor […]

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Battenhall shortlisted for PR Week New Consultancy of the Year

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This afternoon we received the news that our first award entry, for the PR Week Awards this October, has seen us shortlisted for New Consultancy of the Year. We’re all a bit like THIS. And this. Oh, and this. We’re quite young still, only just having turned one year old as an agency, and we can […]

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One year in, how Battenhall’s focus on the 80/20 rule and innovation is working

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This week I read these two articles on the same day with great interest: Company limits bathroom breaks to 6mins a day (sparking protests) The psychology of side projects: how creative hobbies improve our performance at everything Over the last couple of weeks I have found myself presenting Battenhall’s business model and our way of […]

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Response to Facebook’s mood measuring experiment asks users to leave for 99 days

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A Dutch movement has started called ’99 Days of Freedom’ in response to Facebook’s recent experiment in how its changes in the News Feed content can effect users’ moods. 99 Days is an experiment to see what impact there could be on our moods if we left the social network altogether, and already in the […]

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SnapChat experiments with collaborative timelines, again

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Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

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