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Blog

Is now the time to capitalise on shopping through social media?

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Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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Three top tips for YouTubers working with brands

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August is the month when YouTubers across the world get together at two major video conventions. At the beginning of the month the massive Vidcon in the USA draws around 20,000 people eager to find out more about video and to meet their idols, and this is quickly followed up by Summer in the City […]

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Facebook tests out Medium-style blogging on Notes

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Facebook is trialling a new way of creating blog-style updates for its users. In its own words, Facebook told digital news site The Next Web that it is testing an update to Notes to make it easier for people to create and read longer-form stories on Facebook. The new trial is being described as having the […]

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Google becomes Alphabet and what it means for digital innovation

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The company formerly known as Google last night announced a new company structure, name and CEO. Google as it used to be is now called Alphabet, a new holding company which oversees a bunch of new companies that used to be subsidiaries of old Google. These new companies include new Google, which now has a […]

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Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London

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It’s that time of year again. Social Media Week London kicks off on Monday 14th September and for the third year running we will be unveiling our new FTSE 100 Social Media Report at the beginning of the week at a keynote presentation where we will also present the top social media trends to prepare […]

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Battenhall named finalist for two ‘best agency’ PR Week Awards

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News came out this morning that the 2015 PR Week Awards finalists have been announced, and we’re over the moon to be shortlisted for two awards! We’re finalists for Specialist Consultancy of the Year and also for Small Consultancy of the Year. There are many specialisms in PR, and we can see we’re up against […]

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Instagram launches desktop search: suddenly becomes 100x more brand friendly

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Instagram has overnight launched the search function for the desktop version of its site. What will be good news for brands fed up of having to work from smartphones and exclusively from third party apps, the new search functionality has all the new features of Instagram’s recently revamped in-app search. The search bar appears top […]

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Future trends in social media: slides from Public Sector Comms conference London 2015

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Yesterday I had the privilege of speaking at the Public Sector Communications conference in London. The audience, senior communications executives from all corners of the UK and from across the public sector, battled through the train and tube strike that affected large parts of the UK and the event was buzzing. Not everyone made it […]

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Instagram turbo charges its app launching powerful search and discover features

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One of Instagram’s biggest problems has always been search. It has never had a powerful search function, making it difficult to find people, places or posts. Search on Instagram has always really been about hashtags and connections, much different to Twitter, for example. As such, Instagram is used in different ways to Twitter, which is […]

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Quartz launches Atlas: The new home for charts and data

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As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don’t quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response […]

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BuzzFeed launches dedicated serious news app

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BuzzFeed has launched a current affairs news app for iOS called simply BuzzFeed News. Over recent months the site best known for its viral ‘listicles‘ has been hiring senior execs and journalists from some of the world’s most respected business newspapers and broadcast outlets, and now we can see the first, of many no doubt, […]

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LinkedIn trials two new apps, makes moves into the messaging space

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Reports have just surfaced in the media that LinkedIn is building two new apps that it is hoping to launch in the near future. One will be a messaging app (think WhatsApp, Facebook Messenger, Twitter DMs, and so on) and the second will be a social media version of a company directory (think Yammer, Sharepoint, etc). […]

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Creative ‘Here London’ Conference – best of the bunch

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There are so many conferences out there, but none with such a huge array of people and professions; from creative directors to photographers and screenwriters. With this in mind we sent our creative manager along to this year’s annual Here London conference to get his creative juices flowing and get inspired to create. With such […]

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Will Jack make Twitter cool again?

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As news emerged last night that Twitter CEO Dick Costolo is stepping down and will be replaced in the short term by one of the company’s original co-founders, Jack Dorsey, it has left the media world talking of a ‘crisis‘ at the social network. For sure, Twitter is still a major global social network. No […]

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Instagram and Pinterest launch Buy buttons

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News came out last night that both Pinterest and Instagram are launching ‘buy’ buttons, to allow users to purchase the items in the photos and videos shared on the social networks. This is major news for brands that create shoppable content on the social networks. To date, Pinterest has boasted great click-through rates, helping retailers […]

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Can the BBC iPlayer creator help us find what we actually want to know on social media?

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A clear problem is emerging with social media; it doesn’t tell us what we want to know. On Facebook we only become friends with people we know and like pages that fill our timeline with vaguely irrelevant spam about the Kardashians, on Twitter we follow users we find interesting but they don’t post the content […]

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Messaging apps to become the social media of the future: Meeker Report 2015

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One of the major publications worth reading in digital communications each year is the Mary Meeker Internet Trends Report. The 2015 edition has been published, and at 197 pages long, we’ve reviewed the key points at a glance. Content discovery is in the hands of consumer Social media, messaging apps and mobile have changed how […]

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Inaugural TMRW conference explores: who owns social media?

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Yesterday saw the inaugural event TMRW take place at the IP Expo in Manchester. With a focus on the future of digital and technology, the event featured speakers such as Professor Brian Cox and experts in the worlds of robotics, hacking and social media. Our founder, Drew, spoke on a panel discussing ‘who owns social […]

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Snapchat Our Stories returns to London

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If you’re an avid SnapChatter like we all are at Battenhall London, you will have noticed that for a while now, the photo sharing platform has been running ‘Our Stories’, which sees people from around the world showing what life is like where they live. So far we’ve seen the likes of NYC Life, LA Life, […]

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Battenhall named Holmes Report EMEA New PR Agency of the Year

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Last week we heard that Battenhall had been shortlisted for its first global award, and this morning the winners were announced. We’re bowled over to have been named by the prestigious Holmes Report as best new PR agency in EMEA! The Holmes Report said in its write-up: “Our 2015 EMEA PR Consultancies of the Year […]

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How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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Ofcom considers deregulation to take growing power of internet into account

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The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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The arrival of the media grazing age

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In the social media age, we don’t follow media. Rather, media finds us. This is the finding in eMarketer’s newest piece of research, sourced by Trendera, which looks specifically at how 13-34 year olds consume online video. But this is a much broader trend which we are seeing across multiple media formats and spreading across demographics, where social media […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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Live streaming services Meerkat and Periscope woo influencers, brands and the media

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The BBC’s Meerkat stream from coverage of the Ferguson protests, from the BBC’s College of Journalism Blog Live streaming video is a red hot area in social media right now. Last week Twitter launched Periscope, and at the beginning of March Meerkat opened up for business. Also since then, Meerkat landed $14m in funding from […]

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What Facebook’s new Messenger for Businesses means for brands

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Facebook Messenger is the world’s second biggest messaging app, with 600m active users, behind only WhatsApp with its 700m. Messaging is the place to be right now in social media and brand communications, as this new chart published in The Economist shows so clearly. 3bn people use the top 10 messaging apps collectively, The Economist says. […]

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30 things to vlog about for #BattenVEDA

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This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine […]

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Facebook further develops audience engagement for brands with Topic Data

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Facebook yesterday announced the launch of Topic Data, coming first just to brands in the UK and US, enabling advertisers to get their hands on data of “what users are saying about events, brands, subjects and activities.” This data is about all topics, not just about brands’ own content, and is anonymized. This means organisations are […]

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