August 6, 2018Published by: Aaron Griffiths

Why flexible working is the business

Flexible working seems to be the buzz phrase in business this year. We’ve seen many companies, like ours, introduce flexible working processes in recent months, with some even trialling a four-day working week. And there seems to be a new research paper, survey, and article virtually every week boasting about its merits.

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August 2, 2018Published by: Steph Bennett

What’s up with WhatsApp charging brands?

WhatsApp has announced today that it will soon start charging business users and brands for using the platform for marketing and customer service purposes.

With Facebook profits starting to take a dive and the use of WhatsApp for marketing on the rise, this is of course a very savvy decision indeed.

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July 30, 2018Published by: Charlie Sharpe

The fake news fightback is real

Fake news is old news, right? You know, that thing that reared its ugly head a couple of years ago and then quickly turned into memes? Well, yes and no. It may have made headlines in 2016 with the British referendum on whether to leave the EU, the US election, and various brands becoming victims of fake news, but its application and effects are still very much being seen and felt today.

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July 20, 2018Published by: Sam Keefe

How Nike is using data to get sales into shape

It probably won’t come as a major surprise to hear that sportswear is big business, especially when it comes to trainers. But while the industry has been at the forefront of athletics and British culture for years, it seems to have grown and gone to a whole new level lately.

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June 22, 2018Published by: Rhian Robinson

Instagram launches IGTV

There was exciting news from Instagram this week; on Wednesday, the social media platform announced the launch of IGTV, a standalone mobile app that is also integrated with Instagram, where users can create and watch vertical videos of up to 60 minutes.

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June 7, 2018Published by: Kieran Moriarty

Will Amazon’s Premier League rights deal change the face of football viewing in UK?

For the first time in the Premier League’s 26-year history, British television broadcasters’ monopoly of domestic football TV rights has been broken. Today’s acquisition of a Premier League TV rights package by online retailer and tech behemoth, Amazon, is being seen as a watershed moment for the way in which football – and potentially a host of other sports – are viewed in the UK.

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