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Inaugural TMRW conference explores: who owns social media?

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Yesterday saw the inaugural event TMRW take place at the IP Expo in Manchester. With a focus on the future of digital and technology, the event featured speakers such as Professor Brian Cox and experts in the worlds of robotics, hacking and social media. Our founder, Drew, spoke on a panel discussing ‘who owns social […]

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Snapchat Our Stories returns to London

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If you’re an avid SnapChatter like we all are at Battenhall London, you will have noticed that for a while now, the photo sharing platform has been running ‘Our Stories’, which sees people from around the world showing what life is like where they live. So far we’ve seen the likes of NYC Life, LA Life, […]

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Battenhall named Holmes Report EMEA New PR Agency of the Year

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Last week we heard that Battenhall had been shortlisted for its first global award, and this morning the winners were announced. We’re bowled over to have been named by the prestigious Holmes Report as best new PR agency in EMEA! The Holmes Report said in its write-up: “Our 2015 EMEA PR Consultancies of the Year […]

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How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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Ofcom considers deregulation to take growing power of internet into account

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The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape. In her first interview since being appointed as Ofcom’s chief in December, Sharon White said that deregulation and a lighter approach needs to be […]

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The arrival of the media grazing age

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In the social media age, we don’t follow media. Rather, media finds us. This is the finding in eMarketer’s newest piece of research, sourced by Trendera, which looks specifically at how 13-34 year olds consume online video. But this is a much broader trend which we are seeing across multiple media formats and spreading across demographics, where social media […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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Live streaming services Meerkat and Periscope woo influencers, brands and the media

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The BBC’s Meerkat stream from coverage of the Ferguson protests, from the BBC’s College of Journalism Blog Live streaming video is a red hot area in social media right now. Last week Twitter launched Periscope, and at the beginning of March Meerkat opened up for business. Also since then, Meerkat landed $14m in funding from […]

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What Facebook’s new Messenger for Businesses means for brands

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Facebook Messenger is the world’s second biggest messaging app, with 600m active users, behind only WhatsApp with its 700m. Messaging is the place to be right now in social media and brand communications, as this new chart published in The Economist shows so clearly. 3bn people use the top 10 messaging apps collectively, The Economist says. […]

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30 things to vlog about for #BattenVEDA

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This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine […]

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Facebook further develops audience engagement for brands with Topic Data

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Facebook yesterday announced the launch of Topic Data, coming first just to brands in the UK and US, enabling advertisers to get their hands on data of “what users are saying about events, brands, subjects and activities.” This data is about all topics, not just about brands’ own content, and is anonymized. This means organisations are […]

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#BattenVEDA is back with a twist!

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#BattenVEDA is back! We started #BattenVEDA last year as community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August. It’s a tough but rewarding challenge which is open to vloggers of all levels of experience, so whether you’re just starting out or a seasoned pro, we’d love you to […]

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We’re hiring: calling superstar junior digital designers

It’s an exciting time to be working at Battenhall, as our enviable client roster is inviting us to work on ever more ambitious briefs, and digital design is a rapidly expanding part of our portfolio. We’re looking for junior digital designers to join our team. If you are interested in this role, please email join@battenhall.net […]

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Battenhall wins best social media agency in the UK

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Last night we scooped the award for Best Social Media Agency in the UK at the PR Moment Awards. And we’re over the moon about it as you can imagine! 650 guests were packed into The Brewery in London for the coveted awards bash and, while the odds were stacked against us – we were […]

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Is the platform-publisher model the future of digital media?

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Is the dress white and gold, or black and blue? Chances are you heard about the dress the world’s been talking about through Facebook or Twitter. While social media has traditionally been used to spread content which users think is interesting, hilarious or just plain confusing (like what colour the dress is!), social media channels are increasingly becoming platforms […]

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So long, Google+

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It has been announced today that Google+ is being officially split into two (or more) parts, named ‘Photos’ and ‘Streams’. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.

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Social media for internal communications: notes from Battenhall’s IoIC talk

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Yesterday I travelled to Leicester to talk at the Institute for Internal Communications on future social media trends and internal comms. The IoIC’s gathering was in Leicester and preceded the institute’s awards. Speaking to the client-side delegates about the challenges faced by internal communications professionals, it’s clear to see that with minimal resource and an audience […]

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Catch Battenhall speaking at the Institute of Internal Comms conference this Friday

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Battenhall will be at the Institute of Internal Communications’ conference this Friday, 27th February, where we will be presenting on how social media is shaping up for engaging internal audiences. We’ll be looking at future trends, innovation in social media, and presenting some of Battenhall’s independent research on the space too. Applying our social media insights […]

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Google launches ‘KidsTube’ app

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Today, YouTube announced that it will be launching a YouTube Kids app in the US on Monday. This will be a free, Android only app designed specifically for the younger generation and their tastes. The app will offer family-friendly content under the categories of shows, music, learning and explore – allowing children to browse safely. […]

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Facebook’s second coming: Could VR research revive the social network?

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As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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Could Yik Yak be the next big thing in mobile?

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We’d bet our bottom dollar that most of you who are reading this are familiar with WhatsApp and have used it at least once, have heard of SnapChat and have read an article or two about WeChat’s popularity in Asia by now. Well, there’s a new player in the messaging app game that is worth […]

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How YouTube has changed advertising

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A long-read worth reading if you work in communications is this feature in The Telegraph on the history and future of YouTube, it’s impact on politics, brands, advertising and beyond. The feature looks at how the social network, which for 9 years has been owned by Google, has made the world a more transparent place, and […]

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The Battenhall WhatsApp stats show engagement wins over noise

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Since March 2013 we have been publishing our own analysis and curated news stories covering the social media, digital and mobile comms space over three main channels: this blog, our Twitter account and the Battenhall Monthly email newsletter. Last month we launched a new channel, the Battenhall WhatsApp. We’ve been publishing 2-5 stories daily on this new […]

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Why Facebook’s new user numbers signal a turning point for the social media age

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Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

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Battenhall shortlisted for Best Small Agency at the PR Moment Awards

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After a storming end to 2014, picking up Best Small Agency from the UK Social Media Awards, Finalist for Best New Agency at PR Week, and Agency of the Future from the PRCA, we’ve just heard the news that we’ve been shortlisted for Best Small Agency at the PR Moment Awards. This one will be […]

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Snapchat launches Discover

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Snapchat has this evening launched its newest feature, Discover, which channels media and brand content through to its 100m users. Snapchat has been used by numerous brands recently, but this new function promises to change how users consume brand content. Here’s what Snapchat has said in its announcement about what Snapchat is planning:  Snapchat Discover […]

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Launching the Battenhall WhatsApp

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For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it’s available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed. […]

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Speaking at #FjordKitchen London on digital disruption and the Real World Web

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This week I’ll be heading over to the upcoming Fjord Kitchen event in London to talk about digital disruption coming from the Real World Web and the Internet of Things, and what brands should be doing now in preparation for what’s ahead. Fjord, part of Accenture Interactive, puts on some immense events, and the Fjord […]

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Facebook at Work launches to help employee communications

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The press is beginning to report that Facebook at Work has now been launched, albeit to a select group of companies as a test. Expected to be used as alternative to messaging and information sharing systems such as Yammer, Dropbox, Google Hangouts, Skype and so on, the service will benefit from being part of Facebook’s […]

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