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Blog

The inevitable rise of livestreaming video

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One thing is certain working in social media is nothing stays the same. It’s an area that is constantly growing and evolving and it’s why it’s such an exciting sector to work in. It has brought down oppressive regimes, won presidential elections, propelled regular people into superstardom and, of course, changed the entire face of the media and entertainment […]

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Why it’s too early to write off Twitter

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Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same […]

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Christmas is Coming

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Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land. 1. Christmas emotions You may have experienced an office debate over when is an acceptable time to play Christmas music. There’s always one colleague […]

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How social media has shaped the Trump-Clinton political circus, and what it means for brands and organisations

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Whether you belong to Team Trump or Team Clinton, you’ve probably not seen anything quite like the 2016 US presidential elections before. Technology has been the great game-changer for both candidates and also the cause of much controversy: Democratic candidate, Hillary Clinton, found herself in hot water after sharing classified information through her family’s private […]

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Wish us luck at the PR Week Awards! Battenhall’s up for best specialist agency in the UK

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#NERVOUSDAY. For the third year running, we’re heading to the PR Week Awards tonight. When we were just one year old, we were named Best New Agency finalists, but came a close joint second, when we were two years old we won Best Specialist AND Best Small Agency, which kind of shocked and surprised me […]

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The path to Amazon world domination begins to take shape

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Okay…so while it’s not quite ‘world’ domination, Amazon has certainly started to flex some of its muscles when it comes to taking over your life. Over the past few weeks, the Seattle juggernaut has started to bring out a number of products and services, all designed to integrate Amazon much more into your day-to-day life […]

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Could social media be about to change the face of football?

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In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new […]

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The New Day Job: Internet Creators

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Whether you follow fashion or not, it was hard to miss the social media buzz around Milan Fashion Week (MFW) this month. Media publishers, entertainment companies, celebrities, fashion bloggers and influencers were tweeting updates, snapchatting the catwalks and instagramming street styles. It’s no surprise that fashion bloggers and influencers were a catalyst for the social […]

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What’s the haps with Snap?

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Not content with just rebranding towards the end of last month, Snap Inc. have had also a whole host of press in the past few days. So here’s a little round up for you about what the haps is with Snap. Firstly, the Auto Advance feature – which allowed the user to click one Recent Update in their […]

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Heading to Dusseldorf for Innovation in Sports 2016

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I’m heading out to Dusseldorf today to speak at Innovation in Sports 2016, an event which kicked off last year at Manchester United’s HQ, Old Trafford, and this year has doubled in size and taken on an international flavour, with 2,000 delegates heading over the the Dusseldorf Congress for two-day event. I’ll be speaking on how […]

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September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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Launch of Battenhall’s FTSE 100 social media report 2016

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Today at a packed venue in Central London we launched the fourth edition of Battenhall’s flagship report, our annual research paper that looks into how the FTSE 100 companies use social media. With first hand data, case studies and analysis, the report has been well-received already, getting print coverage in The Times and in City AM, and this in-depth piece […]

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Clinton v Trump… will 2016 be the Snapchat election?

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Things are hotting up in the US presidential race. While they’ve been firing shots at one another for what seems like forever, presidential hopefuls, Donald J Trump and Hillary Rodham Clinton, will next month come face-to-face for the first time in a live televised debate. This got me thinking about how the campaigns are being […]

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Brace yourself… adverts are coming to WhatsApp

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If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important. WhatsApp has announced that following new updates to its privacy policy, businesses will be […]

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How Instagram is making itself more appealing to brands

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Instagram has announced new Business Profiles that will specifically appeal to businesses, marketers and advertisers alike. The launch comes just two weeks after the introduction of Instagram Stories, a feature criticised for being a carbon copy of Snapchat yet, despite this, brands have taken to the new feature. This is due to brands still being […]

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Registration opens for Battenhall’s Social Media 2017 Trends Briefing

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Each year, we publish a major report into how the world’s biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media […]

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Battenhall shortlisted for two best agency gongs at PR Week Awards and UK Agency Awards 2016

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It’s award season, or at least shortlist announcing season, with the big 2016 industry award ceremonies in PR and social media coming up this Autumn. We’ve been blown away by our good fortune to date, picking up 7 ‘best agency’ awards in our first three years in business. Well, we’re now into year four, and […]

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Create Your Own Personal Emoji With Bitmoji

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Snapchat yesterday announced a new integration with Bitmoji, part of Bitstrips, a personalised emoji app which the company bought in March 2016 for a reported $100 million. So what is Bitmoji, how do you use it and what does Battenhall make of it? Created by Toronto-based tech entrepreneur and CEO of Bitstrips, Jacob ‘Ba’ Blackstock, […]

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How to get (addicted to) Pokemon Go in the UK, the game that has overtaken WhatsApp, Instagram and Tinder

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The last week has seen a new app take the world by storm. Pokemon Go is an Augmented Reality (AR) game, brought to us by the 20 year old Nintendo Franchise, that sees users walk through the real world, capturing virtual Pokemon. It has come out of nowhere, but is already re-writing the rule books […]

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A look at the data behind how the biggest brands in the US use Instagram

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The secret’s out. The numbers are in. Use the Mayfair filter, ask a question, no exclamation marks, not too much content, and you’ll do just fine on Instagram. That’s according to new data that has been collated, crunched and released by TrackMaven on how the Fortune 500 companies use everyone’s favourite Facebook-owned photo and video-sharing social network. Precisely half of […]

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Battenhall Design Team: Here London

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Here London is an annual convention bringing together some of the best art, design and technology talent from all over the world. This year, Battenhall’s design team had the privilege to attend and enjoy an array of talks that ranged from sculptors and MTV’s visual storytelling VPs to architectural collectives, filmmakers and NYTMag design directors. There were lots of activities […]

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Highlights from Apple’s WWDC: Siri, Apple Music & Watch revamp

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The Worldwide Developers Conference kicked off yesterday in San Francisco, where Apple’s CEO Tim Cook walked (and talked) the crowd through his keynote. He described, platform by platform, how each has been overhauled, announcing the new iOS 10 as well as changes to Music, News and HomeKit. But here’s what really caught our attention: Siri is about to get a […]

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How the BBC is using Yik Yak, the youngest of all the chat apps

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We’re big fans of chat apps here at Battenhall HQ. As social networks become messaging apps, messaging apps are becoming social networks, and the youngest of all these is Yik Yak. We first wrote about Yik Yak last February, then again back in January this year when its web version launched. Its user base started […]

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Twitter set to stop including links and photos in character limit

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It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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The 5 waves of innovation in social media: my slides from Vision keynote

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This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber’s general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust’s […]

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Snapchat introduces shoppable ads and ups its game to monetise the platform

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From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads. […]

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Beme: Is second time a charm?

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  Last summer, Casey Neistat, filmmaker, viral sensation and YouTube vlogger, and Matt Hackett, ex Tumblr’s Head of Brand Strategy and Marketing, launched Beme. With an already strong online fan base, Beme feels like the next big step for storytelling apps. The concept is easy: a social media video-sharing app where you can record videos […]

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Instagram tweaks Carousel

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Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will […]

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The demise of newspapers, and what it means for digital media

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For the past 15 years or so, circulation figures for the national newspapers in the UK have been in steady decline, and slumping sales have resulted in the closure of many newspapers nationwide, and globally. Today, another paper was axed. New Day, a daily newspaper launched by publisher Trinity Mirror, announced that it was to […]

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