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Blog

The social media food porn effect

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Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

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Battenhall’s social data insights in today’s Guardian

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Battenhall social media data analysis was used on page 9 of today’s Guardian newspaper coverage of the twitterstorm that has taken hold of the UK, when MP Emily Thornberry tweeted something that would end with her ultimately losing her job as a Labour frontbencher. Thornberry tweeted showing a picture of a house in Rochester with […]

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New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed ‘Facebook killers‘, few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named ‘This‘ launched, and whilst it doesn’t claim to be a Facebook killer, it might just give the social network some […]

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Changes are afoot at Facebook… again!

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Things are changing again on planet Facebook. Last week, the social media giant announced its decision to reduce visibility of overly promotional posts on your timeline from brand pages. Next came Facebook at work, a unique service with the same features as Facebook that you could use exclusively with your work colleagues – a potential rival […]

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Future social media trends in healthcare: #AHCM2014 keynote

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This morning I attended the Association for Healthcare Communications and Marketing‘s annual conference in Leeds to deliver their keynote talk, on social media trends in 2015. As a judge for the industry association’s annual awards, for a second year, and having just delivered this talk to a room packed with enthused, engaged and innovative communications […]

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Apple users like grilled halloumi and exercising, while Google users spend 50+ hours online a week

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Ever wanted to experiment with research on what audience your brand resonates with the most? Or flip that maybe, what brands, media, social media and people your target audience trust the most? Enter The Guardian, CNET reporting about it, and

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Kardashian vs Comet: Did Kim’s bum break the internet?

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Kim Kardashian’s bum featured on the front page of Paper’s latest issue with the headline ‘Break the internet Kim Kardashian’. The cover caused a ruckus on social media – her bum trended on Twitter with blanket media coverage but did Kim’s bum break the internet as intended? We crunched the numbers to see whether Kim’s bum […]

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2014 Christmas adverts, on social media

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Last week, Halloween came to a close and social media went crazy over 2014’s Christmas adverts with John Lewis, Coca Cola, Marks and Spencer, Boots, Tesco, Debenhams, Mulberry and Aldi  all revealing their much anticipated adverts. Hearts melted and grinches grumbled. Whether you love or hate Christmas adverts, you won’t have missed the buzz on your social streams. The […]

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WhatsApp introduces ‘message seen’ blue ticks, Facebook launches 1.3bn donate for Ebola buttons

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A host of social media and messaging service providers announced or launched new functions and layouts overnight, including Facebook, WhatsApp and Twitter. Facebook has partnered with organisations to help fight Ebola, meaning every one of the social network’s 1.3bn users is going to see the ‘donate now’ button at the top of their home screen some […]

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Google Inbox: The future of emails?

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Last week, Google announced its latest offering, Inbox, a free email app that aims to better organise emails and is “designed to focus on what really matters”. Dealing with emails at work can be tedious and distract us from accomplishing important tasks, and Google Inbox aims to reduce the amount of time we spend sorting out our inboxes. […]

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Best small agency in the UK

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We’re thrilled to break the news that we were awarded Best Small Agency last night at the UK Social Media Awards. It’s awards season right now, and last week we were finalists in the PR Week Awards too, for best new agency, and last month we were chosen as a PRCA ‘Agency of the Future’. We […]

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FireChat hits over 1m users & what this means for Internet globally

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In the last week alone, there were over 300,000 downloads of the FireChat app, which saw it become the number one app in the App Store and Google Play. There were between 12,000 to 20,000 simultaneous users within the messaging platform and a whopping 2,800,000 chat sessions. The average duration per chat session was 3 […]

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New research by Ofcom shows social media usage of children and parents

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Ofcom has released new statistics on media consumption amongst children and parents. The report is vast and contains hundreds of pages of data, but the social media research in particular is useful. The findings show that 70% of children aged 12-15 in the UK who go online have a social media profile, and that figure […]

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Battenhall named PRCA agency of the future

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We’re delighted to end a big week at Battenhall with the news that Battenhall has been named one of the PRCA’s five future agencies in the industry body’s ‘PR Agency of the Future’ initiative. Announced today at the PRCA’s annual conference in London, the initiative launch was marked with a set of videos profiling the […]

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Internet goes wild for Ello launch

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At about 10pm last night the internet was reverberating with word of a new social network. Ello was causing mass excitement as hundreds of people faithfully shared the headline ‘the invite-only social network Facebook users are ‘fleeing’ to’. Interestingly we also saw a lot of skepticism just two hours in to launch. Some wrote it off as another […]

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Some Battenhall news – awards and events and reports, oh my!

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Battenhall is just one year old still, but this week has been a busy one and we’ve had some amazing news to share which the team here have all worked incredibly hard on and which together form a bit of a milestone for us as a consultancy. One big report We unveiled our second annual […]

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Battenhall launches 2014 FTSE 100 social media report

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This morning we are launching our second annual report looking at how the FTSE 100 companies use Twitter and social media. The research, published to mark the launch of Social Media Week, shows a widening gulf appearing between the social media haves and the have-nots, with some brands streaking ahead and others stagnating or getting […]

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The UK YouTubers power list

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There’s a new breed of digital content producers on YouTube who have amassed fan bases bigger than some of the top celebrities and public figures on social media. Zoella has more YouTube subscribers than Demi Lovato, more Twitter followers than David Cameron and more likes than Innocent on Facebook. Top YouTubers have become a new […]

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New venue confirmed for Battenhall’s #SMW2014 trends briefing

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Next week is Social Media Week London, and we are hosting Battenhall’s social media trends briefing to kick off the week. We originally planned to host the event at Battenhall HQ, but the tickets went like hot cakes and we needed a bigger venue. So we’ll now be hosting it at the Soho Hotel. If you’ve […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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How Apple’s social media strategy with fashion bloggers is taking aim not at the watch, but at the wrist

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Those following brand social media trends will find last night’s launch of the Apple Watch and iPhone 6 of interest, not just for the shiny gadgets that were launched, but for how Apple courted social media influencers from the fashion industry for the first time and in unprecedented numbers. As reported here in Reuters, Apple […]

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Battenhall’s Social Media Week London 2014 event open for registration

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It’s not long until Social Media Week London 2014, which is taking place under three weeks from now, from 22-26 Sept. And not a moment too soon, Battenhall’s breakfast briefing opening up the week on Monday morning of September 22nd has gone live for registrations. You can sign up to attend on the Social Media Week website […]

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Reddit launches AMA app

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Ask Me Anything is the must-have tool in the box for the modern PR practitioner. Your spokesperson for any launch should always do an AMA on Reddit without fail, so what better an app for Reddit to have launched than the AMA companion app. Stand-alone and spin-off apps are coming at us left right and […]

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10 must-have IFTTT recipes for social media managers

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Last night the news came out that one of the web’s best kept secrets, IFTTT (If This Then That), landed $30m of funding to turbo charge its recipe book for the social web. If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by […]

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Instagram launches new time lapse video app Hyperlapse

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Instagram is the only one of the big social networks not to have spun off a new stand-alone app to date. Well today’s the day, as Instagram has launched Hyperlapse, an app that allows you to create time lapse videos with the kind of quality that you’d only normally be able to achieve with specialist […]

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YouTube’s new Music Key service launches as direct competitor to Spotify

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Google has announced recently that it’s developing a new service that will take the services of Google Play Music and combine it with the size and power of Youtube to form the new Youtube Music Key. This premium service, for which we are still awaiting a release date, will charge a similar price to the […]

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Instagram adds new marketing tools for account data insights and ads

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Last night Instagram announced on its blog a raft of new tools to encourage businesses to take it more seriously as a brand marketing social network. These include Account Insights, which gives you data on your Instagram account the way Facebook and Twitter does, Ad Insights, which is similar but for ad campaigns on Instagram, and Ad […]

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A world beyond apps, from two different perspectives

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This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a […]

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Twitter launches data visualisation tool #EverydayMoments

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Twitter has recently launched a new data visualisation tool called Everyday Moments. The tool can be used to look at what people in the UK are tweeting about based on topic, region and time of day. The beta version of the tool is now live and demonstrates the ways in which people share updates and […]

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Facebook now tells us when ads lead to purchases

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Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device. With this new report, Facebook hopes advertisers will now be able […]

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